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 | Acesso ao texto completo restrito à biblioteca da Embrapa Gado de Corte. Para informações adicionais entre em contato com cnpgc.biblioteca@embrapa.br. |
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Registro Completo |
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Biblioteca(s): |
Embrapa Gado de Corte. |
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Data corrente: |
21/02/2018 |
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Data da última atualização: |
21/02/2018 |
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Tipo da produção científica: |
Artigo em Periódico Indexado |
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Autoria: |
SIQUEIRA, B. L.; BINOTTO, E.; MALAFAIA, G. C. |
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Afiliação: |
Bruna Lozano Siqueira, Mestre em Agronegócios pela Universidade Federal da Grande Dourados; Erlaine Binotto, Doutora em Agronegócios CEPAN/UFRGS, professora do Programa de Mestrado em Agronegócios e do PROFIAP da Universidade Federal da Grande Dourados - UFGD; GUILHERME CUNHA MALAFAIA, CNPGC. |
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Título: |
Decision factors to purchasing premium beef. |
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Ano de publicação: |
2015 |
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Fonte/Imprenta: |
Business Management Review, v. 5, n. 1, June 2015 |
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Idioma: |
Inglês |
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Notas: |
Título em português: Fatores de tomada de decisão de compra de carne premium. |
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Conteúdo: |
The objective is to identify the decision-making factors in the purchase of premium beef in Campo Grande - MS. It is a qualitative, exploratory and descriptive study, discourse analysis technique used to the data. The results characterized the profile of consumers to be stabilized financially and holders, mostly of highly educated, conscious, diligent and faithful to purchase the product. Seek and enjoy in premium beef top quality, its softness and its fat content. It appears that perception, life cycle, friends and family, and the culture in which they operate on the priority factors in making the purchase of premium meat. The features most appreciated in the decision to are the taste, quality and satisfaction. The results suggest that there are marketing actions to influence the increase in premium meat consumption aiming to extend both the demand and supply in the sector, and thus expand this important niche. |
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Palavras-Chave: |
Carne bovina; Carne premium; Decisão de compra; Premium meat; Purchase decision. |
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Thesagro: |
Agronegócio. |
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Thesaurus Nal: |
Agribusiness; Beef. |
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Categoria do assunto: |
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Marc: |
LEADER 01660naa a2200253 a 4500
001 2087990
005 2018-02-21
008 2015 bl uuuu u00u1 u #d
100 1 $aSIQUEIRA, B. L.
245 $aDecision factors to purchasing premium beef.$h[electronic resource]
260 $c2015
500 $aTítulo em português: Fatores de tomada de decisão de compra de carne premium.
520 $aThe objective is to identify the decision-making factors in the purchase of premium beef in Campo Grande - MS. It is a qualitative, exploratory and descriptive study, discourse analysis technique used to the data. The results characterized the profile of consumers to be stabilized financially and holders, mostly of highly educated, conscious, diligent and faithful to purchase the product. Seek and enjoy in premium beef top quality, its softness and its fat content. It appears that perception, life cycle, friends and family, and the culture in which they operate on the priority factors in making the purchase of premium meat. The features most appreciated in the decision to are the taste, quality and satisfaction. The results suggest that there are marketing actions to influence the increase in premium meat consumption aiming to extend both the demand and supply in the sector, and thus expand this important niche.
650 $aAgribusiness
650 $aBeef
650 $aAgronegócio
653 $aCarne bovina
653 $aCarne premium
653 $aDecisão de compra
653 $aPremium meat
653 $aPurchase decision
700 1 $aBINOTTO, E.
700 1 $aMALAFAIA, G. C.
773 $tBusiness Management Review$gv. 5, n. 1, June 2015
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